Community Archives

Roers Perks Program

Earlier this year, we reinvented what was previously known as Resident Loyalty Program to Roers Perks Program. In the past, this program helped connect our residents to local business’ by offering a special discount for living with Roers. We gave the program a fresh start by going back to the basics and working from the ground up. One of the most significant changes to the program was offering the program to not only our Fargo residents, but our employees too!

Behind The Scenes

Our marketing team spent time discussing and planning how we envisioned the new program would work. This included compiling a list of local businesses in the area to reach out to. A letter was sent out to each business introducing ourselves, what we are going to offer in the Perks Program and what is in it for the business. While we awaited responses, a member of our marketing team, Brenna, designed a new card look. Over a few weeks, we started to hear back from business in town excited to be a part of our program. Our goal was to have at least 10 businesses in our program before our soft launch date. We are happy to announce that we exceeded our goal and are currently partnering with 12 businesses!

Old card design

New card design

Perks Program Businesses

With community at our core, it was our mission to connect residents and employees with those who make the Fargo-Moorhead area feel like home. We are thrilled to become partners with a variety of businesses in the community.

The Collective Salon & Spa
Lashfull
Suite Shots
Herd & Horns
Mojo Fit Studios
Nutrition World

Pixeled Brewing Co.
Spicy Pie
Wild Terra
Solidcore
Three Dogs Bakery
Wildflower Lane Designs

Our Launch Timeline

At the beginning of May, we started our soft launch to a small group of residents in the area.

In mid-May, all Fargo employees received their perks cards and information.
In the beginning of June, all the residents at The Metropolitan were provided their perks cards. We launched it at The Metropolitan when the first phase of Phase 3 opened!
In the beginning of August, the remaining properties in Fargo were provided with their perks cards upon move in or delivered to their doors if they were a resident that renewed their lease.

Connecting Residents to the Businesses

A few weeks ago, our Roers Property Management Team and Marketing Property Specialist held an event at The View on University. This event featured Spicy Pie pizza for residents to enjoy and a game of bingo with each prize being a gift card to one of our perk’s members! This was a great way to re-introduce the program and explain how the program works to residents.

We want to thank all of our perk’s businesses for partnering with us! If you’re a business owner and would like to receive more information about the perks program, please fill out our form here and a member of our marketing team will contact you.

Our next steps of this program is to increase the number of partnering businesses and to expand to our other locations in North Dakota. Check out our perks program page here for more information and what discounts are offered at each business.

Roers & Giving Hearts Day 2024

The winter months can seem long and dreary, but our hearts are full after Giving Hearts Day 2024! This annual fundraiser is always a highlight of the season at Roers.  

Giving Hearts Day 2024 was February 8th. The 24-hour event benefits hundreds of non-profits across North Dakota and Minnesota, and is a great way to support a cause you believe in. After accepting suggestions from employees, our Charitable Giving Committee voted to gift $100 each to the following charities:

We also got into a competitive spirit and filled out our Super Bowl Squares board, with half the money raised going to three local organizations:

Make-A-Wish North Dakota, receiving $200
Ronald McDonald House, receiving $150
BIO Girls, receiving $150

Roers also purchased GHD gift cards to give to employees, who could use them to support a charity of their choice! Some employees even participated in our GHD video posted to Instagram & TikTok showcasing who our employees decided to give back to.

“At Roers, one of our core values is community. Giving Hearts Day is an opportunity to support and give back to the communities we serve,” says Heidi Knutson, VP of marketing, communications, and culture at Roers.   

Reflecting on the experience, we’re grateful for the chance to support others, and for the fellowship and generosity of our team.

Community giving

Herberger’s Demolition Kicks off the Downtown Moorhead Project

FARGO, ND – The kickoff of the Downtown Moorhead project is underway with the demolition of the Herberger’s building located on the northwest side of the Moorhead Center Mall. Interior demolition has been taking place for weeks ensuring all recyclables and hazardous waste were appropriately removed from the structure. Exterior demolition will begin on Thursday, February 1, and will continue into March.

Herberger’s opened in the Moorhead Center Mall in 1983 and was an anchor store until closing in 2018 when parent company, Bon-Ton, filed for bankruptcy and closed six stores. The parking ramp, which is owned by the City of Moorhead, was added in 1992 and will remain at this time.

The next phase of demolition will be the building located northwest of 5th Street on Center Avenue, which is expected to begin in the Spring of 2024. The demolition is a strategic move to make way for the redevelopment project and the future home of the Moorhead Community Center & Library.

For more information on this project and to keep up to date on the development status, please visit www.moretomoorhead.com.

Project Background

Roers and the City of Moorhead entered into a predevelopment agreement in 2019 with the option for Roers to purchase City-owned property. The partnership involved identifying redevelopment opportunities for the existing Moorhead City Hall (located at the 500 block of Center Avenue in Moorhead), Moorhead Center Mall and surrounding City-owned property. As part of the partnership, Roers and the City of Moorhead will focus on a development option mutually beneficial for all parties including the Moorhead Center Mall property owners, Downtown Moorhead Inc., residents, and business owners of Moorhead.

Roers is a Fargo-based development company specializing in development, construction, real estate, and property management. Roers has a proven track record for building success in the communities they serve. Visit www.roers.com for insight on the company’s services, projects, and community involvement.

Community Development downtown moorhead moorhead center mall

Partnership – Brings Dreams to Life

Core values and mission statements are not always something one can see brought to life. The new United Way of Cass-Clay building is one that not only brings the power of two organizations’ values to life, but also creates a better tomorrow for the community. The power of partnership behind this project proves working together and believing in common goals can bring dreams to life. Roers helped build the structure that has endless opportunities for the community through United Way’s mission. This partnership brings dreams to life.

The Dream of “Reaching Out” Comes True

United Way is ready to work toward the goal of “Reaching Out.” Their new building, “Reaching Out,” is located in Fargo. It was completed in December 2020 and the team is settling into this community space. The name is meaningful as it reflects how United Way reaches out across Cass and Clay Counties to unite investors, volunteers and community members who need our help and support. Reaching out to bring our community together is how United Way creates the long-lasting change our community needs.

Partnership Brings The Project to Life

One of Roers core values is “partnership” and this is project is a prime example of how we utilize our core value to its upmost potential and it resulted in amazing results and overall success for our client and the community. The partnership aspect of this project began during the preconstruction phase of the project before any dirt was dug. The Roers team had the opportunity to partner with professionals from United Way, JLG Architects, and our M/E/P design build team to get the project kicked off. During construction, that project team met weekly to discuss pressing topics, keep everyone accountable, and maintained the project schedule.

“Roers has been a tremendous partner for United Way as we built this community space that will serve our region for decades to come. Every aspect of the building was intentionally designed for United Way volunteers, and will allow us to engage with our community in new ways that will ultimately help more of our neighbors in need. Our new home will be a community hub designed to bring together volunteers, investors, and community partners to create a better tomorrow for all of us.”

-Kristi Huber, United Way of Cass-Clay President & CEO

This new space will efficiently meet the needs of the United Way team, but more importantly, will be able to host and engage volunteers, investors, and community partners for decades to come. Many businesses and donors, including Roers, came together with their dollars and expertise to create this amazing space. We invite you to learn more at unitedwaycassclay.org.

Roers Constructing “Reaching Out”

A few brief highlights to share include a Volunteer Activation Center, sponsored by First International Bank and Trust, which allows United Way to maximize trainings and on-site events for volunteers and community partners. In addition, the first thing our community members will see when they arrive is the Welcome Experience and Team Activation Center, generously sponsored by Border States Electric.

This build took place during the prime time of Covid-19. Fortunately, the Roers team members were able to stay safe and healthy and continue working to stay on schedule. Other than a few light fixtures, there were no delays on this project for materials as well. “It has been a great pleasure to get to know the United Way team and being a part of building their dream office,” stated Dalton Olson, Roers Project Manager, overseeing the United Way of Cass-Clay project.

United Way is excited to celebrate the building’s opening and share the internal space with the community when it is safe.

For more details on other Roers projects, please visit https://www.roers.com/projects/.

Community partnership United Way

United Way of Cass-Clay & Roers: Building the Future of Our Community

It’s times like these that we all look toward something to believe in, see the positive, and seek moments where we see the power of people working together for the common good.

Each and every day, United Way of Cass-Clay in Fargo is harnessing the power of community to create a better tomorrow for everyone. Their invitation and mission to LIVE UNITED resonates with the Roers core values of opportunity, partnership and community, and Roers is proud to partner with them on building a new home that will serve our community for decades to come.

A New Home for United Way of Cass-Clay Working at the Intersection of our Community

United Way works at the intersection of businesses, nonprofit partners, public organizations, and volunteers and individuals who have the desire to give back. “When it came time to select a location for the new home of United Way, being at the intersection of our community, was key,” said Kristi Huber, United Way of Cass-Clay President & CEO.

Back in March of 2020, United Way announced the location of their future home during their LIVE UNITED Awards and Annual Meeting via this video shot at the build site. It truly is at an intersection – near where interstate 94 meets 45^th Street at 4351 23rd Ave. S., Fargo.

A Building Design to Reach Out to the Community

“Reaching Out” was selected as the name to reflect how United Way is always reaching out to the north, south, east and west – across Cass and Clay counties.

“Reaching out is a name and a philosophy our United Way team and partners embrace every single day,” said Huber.

United Way of Cass-Clay reaches out:

– to those in need

– for new solutions

– to make connections

– for support

– to LIVE UNITED

In 2020, United Way is reaching out to the community and shining a light on homelessness. Here in our local community, each night, more than 1,022 people are homeless. In addition, it is estimated that of the people who are homeless in our community, 23% are children. This powerful video shows the true struggles faced by so many families in our community, and the opportunity we have to help them at their point of need, changing their path and future forever.

United Way’s goal is to prevent 90% of children and families from becoming homeless by 2020. An investment of $720 could prevent one family from becoming homeless. We invite you to learn more and give at unitedwaycassclay.org.

A New Hub to Bring the Community Together

To continue their important work to help those in need, the United Way team is set to move in before the end of 2020, and will begin utilizing this thoughtfully planned space as a hub for bringing our community together. This space will support the needs of our growing community, and maximize the positive change United Way is able to create. Every aspect of the building was intentionally designed by JLG Architects and built by Roers, and will efficiently meet the needs of the United Way team, volunteers and community for decades to come.

“We are so grateful to the entire Roers team, and the expertise and knowledge they provide. Roers has been tremendous partners for us during the design and planning of this project. We are so excited to have Roers build our new home,” said Huber.

Generosity from the Community Makes it Possible

United Way could not have achieved this goal without the support of generous partners and donors.

A lead gift from Border States Electric, and members of their leadership team will create an amazing Welcome Experience for volunteers and inspiration in our Team Innovation Center. A generous investment from First International Bank and Trust, will allow United Way to maximize their trainings and on-site events in the new Volunteer Activation Center.

The Future of LIVE UNITED is Taking Shape

In October, the building continued to take shape, and is now visible from interstate 94. “We look forward to keeping our community included on the progress of this project, as we want you to feel that this is your new home as well. We are excited for the work that will be done together – with you – in this new space,” said Huber.

Reaching out and remaining connected is what will make a better tomorrow for everyone across our community. On behalf of the thousands of individuals and families who are helped by United Way, we are thankful for all that our company and our communities do to LIVE UNITED. When we work together, we are unstoppable.

Community Construction Projects

Roers Hosts Give Back Lunch for Cullen Children’s Foundation

Roers employees recently hosted their second Give Back lunch at the Roers main office location. This lunch proceeds from this quarterly lunch were given to the Cullen Children’s Foundation. Employees vote on a charity of their choice for proceeds to be given to from the free will luncheon. “Being part of an organization that builds stronger communities by supporting charities such as the Cullen’s Children’s Foundation is a true blessing! I enjoy being a part of Roers, not only because I enjoy my job, but also because they care about the communities where we live and work,” said Leslie Wegner, Roers team member.Employees come together once a quarter for this lunch which is a time for networking but more importantly to help give back to the community. The Cullen Children’s Foundation is very generous to children in this area dealing with healthcare issues. “Supporting Cullens Children’s Foundation is close to my heart as they donated funds to create a spectacular children’s play space in the new Sanford Hospital. When my son was only 2 years old, we had a few hospital stays in the previous Sanford Hospital and we spent time in the much smaller children’s play space there. It was a great space for my son to feel like a kid and play, even though he was in the hospital. I can’t imagine how thankful the parents of children in the new hospital are for that new space where their kids can forget about being sick for a while,” commented Wegner.Roers is proud to give back often to community organizations in a variety of ways. For details on our Give & Grow Committee, visit https://www.roers.com/about/.

Community Nonprofit

Exciting Times for the City of Moorhead

Roers and the City of Moorhead (the “City”) have recently announced their plan to enter into a predevelopment agreement with the option for the City to purchase real estate property with Roers. The partnership will lead to identifying redevelopment opportunities for the existing Moorhead City Hall, located at the 500 block of Center Avenue in Moorhead, and surrounding City-owned property.The predevelopment agreement provides Roers Real Estate Services to take representation of City-owned property in order to explore potential partnerships, which may lead to a comprehensive redevelopment plan for the City owned property. Roers and the City have entered into a professional services agreement, therefore a public bid for the services was not required. Roers will not be compensated in any manner until a City approved plan is developed.As part of the joint venture, Roers and the City will focus on a win-win situation for all parties including the Moorhead Center Mall property owners, Downtown Moorhead Inc., residents and business owners of Moorhead. Moorhead Center Mall is privately held, therefore these properties will maintain standard operating. Both the City and Roers recognize these businesses have been vital to keep the mall a destination for the community. Roers will partner with Moorhead Center Mall property owners to identify future opportunities as plans for the City progress. Downtown Moorhead Inc. and the City of Moorhead have begun to embark on a downtown planning effort, which is currently engaging citizens and business owners in creating a vision for Downtown Moorhead. Any project concept Roers would develop for City-owned property will be consistent with the vision of the Downtown Master Plan currently being drafted. “We anticipate this partnership with the City of Moorhead is just the beginning of major growth for the entire Moorhead community. With the excitement the Moorhead residents and business owners have around the plans for revitalization in the downtown sector, there are abundant opportunities for growth. Its an exciting time for the community,” commented Jim Roers, CEO of Roers.

Community Development Expansion Real Estate

10 Years of Chili

The beginning of fall not only means it’s time for pumpkin spice lattes, sweaters, pumpkin patches, and football… but it also means it’s time for the Annual Roers / Keller Williams Chili Feed! What is better on a crisp autumn day than a hot bowl of chili for a good cause? We’ll help you out – nothing!

Every fall for the past 10 years, the Roers team and the Keller Williams Inspire Realty team has joined forces to host the Chili Feed with all proceeds benefiting the United Way of Cass-Clay. That’s right… 10 whole years. What a milestone!

Celebrating 10 Years

To celebrate 10 years of the Chili Feed… we decided to make this year’s event bigger and better than ever. We increased our sponsorship levels, introduced a Match Sponsor, Taracon Precast, who matched every dollar donated on the day of the event up to $5,000, and for the first time ever had raffle board prizes donated by SCHEELS. We also welcomed back our Presenting Sponsor, Bremer Bank, but with an added bonus of a Fargo INC article and our event on featured billboards around town!

We also set a goal to raise $50,000 total and surpassed it by a landslide. Thanks to our sponsors and every person who attended, we were able to raise over $69,000 for the United Way of Cass-Clay. Bringing our grand total of money raised from the Chili Feed over the past 10 years to more than $284,000. All because of our amazing community!

50 Chili Chefs

Of course the Chili Feed is about raising money for a wonderful cause, but it’s called a CHILI feed for a reason! When you show up, you are greeted by over 50 chili chefs ready to serve you their chili.

Thank you to all 50 Chili Chefs who took the time to cook their chili and serve it during the event! What’s fun about serving chili is the little competition that goes on… we run a VIP Judge contest where our VIP Judges vote on their favorite chili, as well as a People’s Choice contest. Every attendee receives a chili bean when they arrive and are get to place that bean in the jar of their favorite chili.

The chilies that win the two contests receive an amazing prize package stuffed with items donated from companies and businesses within the community.

Thank you to these businesses for their generous donations to our prize baskets:

Buffalo Wild Wings, Dakota Design Company, Fargo Force, FloatSix, Gigi’s Cupcakes, Gunderson’s Jewelers, Junkyard Brewing Company, Keller Williams Inspire Realty, Midwest Radio FM, North Star Plumbing, Royal Jewelers, Sandy’s Donuts, Suntana, Uncle Maddio’s Pizza, Vive Salon, Westside Wellness, LLC, Window Tint Pros & Automotive Accessories, & Zorbaz

Our Sponsors

We could not make this event happen without each and every one of our Sponsors! Their generosity and willingness to put dollars towards making a difference is so appreciated.

Thank you to these businesses for sponsoring the 2019 Chili Feed:

The Committee

The ones who reach out to our sponsors. The ones who clean out the roasters so they’re ready for our chili chefs. The ones who spread the word on social media. The ones who spend hours setting up the day before and the morning of. The ones who take time out of their lives to make this event come to life. Our Chili Feed Committee! None of this would be possible without them. Planning for this event start in April and goes up until the very last minute. We are forever grateful for the help of our wonderful committee!

THANK YOU to everyone who was a part of the 10th Annual Roers / Keller Williams Chili Feed! We can’t wait for the next 10 years!

Community Nonprofit

Roers Hosts Give Back Lunch for Great Plains Food Bank

Roers employees hosted their first Give Back lunch recently at the Roers main office location. Employees voted on a charity of their choice for proceeds to be given free will luncheon. This lunch proceeds were give to the Great Plains Food Bank. “It was so fun to be apart of providing an opportunity for everyone in the office to get together to support a great cause together,” commented Madison Maides, Roers Give & Grow Committee Member.

The donations received collectively was enough to provide nearly 1,000 meals for those in need on our community. When asked about her involvment in the event, Katelyn Czichotzki, Give & Grow Committee Member stated, “I got to help put together our very first charity lunch to help out the Great Plains Food Bank. We decided to make it Fiesta themed and call it “Fiesta for the Food Bank.” I loved that we had fun with it but also got to give back while doing it. It had a bigger purpose than just a lunch break. We had a great turn out & I can’t wait to continue doing these charity lunches.”

Roers is proud to give back often to community organizations in a variety of ways. Committee members will plan a quarterly Give Back Lunch and employees will have the opportunity to vote for charity organizations in the community.

Learn More: Give & Grow Committee

Website: Great Plains Food Bank

Community Nonprofit

Roers VIP Fan of the Game

This Fall Roers launched something pretty exciting! We partnered up with NDSU and created the Roers VIP Fan of the Game.

Each home Bison football game, anyone in the community has the opportunity to be the Roers VIP Fan of the Game. This means they win 2 home game tickets, 2 pregame sideline passes, and their photo taken by the big football helmet and posted on NDSU’s social media!

It has been such a fun season getting to connect with so many people throughout the community as we choose a different winner every home game. It has also been a blast getting to work with NDSU Athletics. They have been awesome.

Here are the winners we’ve had so far:

If YOU want to be the Roers VIP Fan of the Game, you still have two more chances this football season!

Go Bison!!!

Community NDSU

Behind The Scenes

Perks Program Businesses

Our Launch Timeline

Connecting Residents to the Businesses

Project Background

Celebrating 10 Years

50 Chili Chefs

Our Sponsors

Presenting Sponsor – $8,000

Event Sponsors – $5,000

Match Sponsor – $5,000

Table Sponsors – $3,000

Habanero Sponsors – $1,500

Cayenne Sponsors – $1,000

Jalapeno Sponsors – $500

Green Pepper Sponsors – $250

The Committee