Earlier this year, we reinvented what was previously known as Resident Loyalty Program to Roers Perks Program. In the past, this program helped connect our residents to local business’ by offering a special discount for living with Roers. We gave the program a fresh start by going back to the basics and working from the ground up. One of the most significant changes to the program was offering the program to not only our Fargo residents, but our employees too!
Behind The Scenes
Our marketing team spent time discussing and planning how we envisioned the new program would work. This included compiling a list of local businesses in the area to reach out to. A letter was sent out to each business introducing ourselves, what we are going to offer in the Perks Program and what is in it for the business. While we awaited responses, a member of our marketing team, Brenna, designed a new card look. Over a few weeks, we started to hear back from business in town excited to be a part of our program. Our goal was to have at least 10 businesses in our program before our soft launch date. We are happy to announce that we exceeded our goal and are currently partnering with 12 businesses!
Old card design
New card design
Perks Program Businesses
With community at our core, it was our mission to connect residents and employees with those who make the Fargo-Moorhead area feel like home. We are thrilled to become partners with a variety of businesses in the community.
- The Collective Salon & Spa
- Lashfull
- Suite Shots
- Herd & Horns
- Mojo Fit Studios
- Nutrition World
- Pixeled Brewing Co.
- Spicy Pie
- Wild Terra
- Solidcore
- Three Dogs Bakery
- Wildflower Lane Designs
Our Launch Timeline
At the beginning of May, we started our soft launch to a small group of residents in the area.
- In mid-May, all Fargo employees received their perks cards and information.
- In the beginning of June, all the residents at The Metropolitan were provided their perks cards. We launched it at The Metropolitan when the first phase of Phase 3 opened!
- In the beginning of August, the remaining properties in Fargo were provided with their perks cards upon move in or delivered to their doors if they were a resident that renewed their lease.
Connecting Residents to the Businesses
A few weeks ago, our Roers Property Management Team and Marketing Property Specialist held an event at The View on University. This event featured Spicy Pie pizza for residents to enjoy and a game of bingo with each prize being a gift card to one of our perk’s members! This was a great way to re-introduce the program and explain how the program works to residents.
We want to thank all of our perk’s businesses for partnering with us! If you’re a business owner and would like to receive more information about the perks program, please fill out our form here and a member of our marketing team will contact you.
Our next steps of this program is to increase the number of partnering businesses and to expand to our other locations in North Dakota. Check out our perks program page here for more information and what discounts are offered at each business.